High Impact Storytelling for Leaders

The Power of Stories in Your Speech

How To Introduce Relevant Stories in Your Leadership Role

Simon Bucknall GE The Art of Storytelling

Simon Bucknall, based in London UK and travelling internationally, delivers a Masterclass in The Art of Storytelling at GE

Consider for a moment...

Wherever you're sitting right now, there is gold in the room.

I'm referring, of course, to the 'gold' represented by the value of your own experience.

The sheer diversity, depth and potential impact of past experience is HUGE. The reason I know this is because I've spent years helping people achieve massive impact for the benefit of the listeners, whether it's...

  • The prisoner in Brixton jail 
  • The refugee social entrepreneur from Zimbabwe
  • The CFO for a world-famous hotel 
  • The newly promoted Consultant Anaesthetist in a major hospital
  • The Production Director for a major aluminium processing facility

The challenge we face is that, like gold in the natural world, the true value of personal experience isn't just 'lying around'.

It has to mined, gathered and refined. 

Too often, we consistently underestimate the true value of our own personal/professional experience.

We assume, mistakenly, that 'no-one would ever be interested in that'.

Simon with Champs

Simon Bucknall discussing the power of storytelling with 3 World Champions of Public Speaking - Ed Tate, Manoj Vasudevan and Darren LaCroix, Vancouver, Canada - August 2017

Practical, intensive and interactive sessions with me on Leadership Storytelling...

Are about changing that. They help your team to source, mine and exploit the true value of that gold, for the benefit of stakeholders.

  • Identify experience with business value potential
  • Be more imaginative in your leadership communication
  • Ensure your story is told in a relevant and engaging way
  • Bring 'dry content' to life
  • Connect more deeply with listeners
  • Be more inspirational as a leader

Oh and some final words of reassurance: as I explained to a group of French hydroelectric turbine engineers in Nantes a while back...

Leadership Storytelling is NOT about publicising your private life. It IS about personalising your professional experience... for the benefit of listeners.

Simon Bucknall

S. speech at TEDx London

Simon Bucknall speaking at TEDxLondon, Royal Festival Hall, Southbank Centre, London - July 2018

"I continue to be amazed by his storytelling skills - Simon delivers a masterclass in connecting with his audience every time he speaks."

Alexander Lowry, Principal Consultant, PA Consulting Group


"Simon brought his vast experience to the subject of storytelling which he masters wholly... skilfully guided members through his unique series of techniques for both developing and delivering relevant business stories that, by definition, can belong only to each business concerned.

An excellent morning and highly recommended."

Gordon Bromley, Chairman, Surrey & SW London, Academy for Chief Executives


"Thank you for a wonderful session. Feedback is frighteningly good."

Joseph Wilkes, Associate Director Careers, Executive MBA & MBA, Hult International Business School, London


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Simon is based in London UK and travels internationally
If you wish to learn more about what we offer, please do get in touch with us directly here!
We look forward to hearning from you!

Your training massively improved my public speaking ... helped develop my communication skills that go far beyond addressing audiences. Even four years on, it remains the most useful training I have ever had at work - the impact on my career has been huge.


Joe Halloran | Computing Teaching and Learning Consultant

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