The Power of Stories in your speech, How to Introduce Relevant Stories in Your Leadership Role Business Storytelling | Simon Bucknall

Leadership Storytelling

The Power of Stories in Your Speech

How To Introduce Relevant Stories in Your Leadership Role

Simon Bucknall GE The Art of Storytelling

Simon Bucknall, High Impact Speaking Expert, International Speaker, Coach & Facilitator, based in London UK and travelling internationally, delivers a Masterclass in The Art of Storytelling at GE

Consider for a moment...

Wherever you're sitting right now, there is gold in the room.

I'm referring, of course, to the 'gold' represented by the value of your own experience.

The sheer diversity, depth and potential impact of past experience is HUGE. The reason I know this is because I've spent years helping people achieve massive impact for the benefit of the listeners, whether it's the...

  • Prisoner in a High-Security jail 
  • CFO for a world-famous hotel
  • Refugee social entrepreneur from Zimbabwe
  • Newly promoted Consultant Anaesthetist in a major hospital
  • Production Director for a major aluminium processing facility

The challenge we face is that, like gold in the natural world, the true value of personal experience isn't just 'lying around'.

It has to mined, gathered and refined. 

Too often, we consistently underestimate the true value of our own personal/professional experience.

We assume, mistakenly, that 'no-one would ever be interested in that!'

Simon with Champs

Discussing the power of storytelling with 3 World Champions of Public Speaking

Ed Tate, Manoj Vasudevan and Darren LaCroix, Vancouver, Canada - August 2017

Practical, intensive and interactive sessions with me on Leadership Storytelling...

Are about changing that. They help your team to source, mine and exploit the true value of that gold, for the benefit of stakeholders.

  • Bring 'dry content' to life
  • Be more inspirational as a leader
  • Connect more deeply with listeners
  • Identify experience with business value potential
  • Be more imaginative in your leadership communication
  • Ensure your story is told in a relevant and engaging way

Oh and some final words of reassurance: as I explained to a group of French hydroelectric turbine engineers in Nantes a while back...

Leadership Storytelling is NOT about publicising your private life. It IS about personalising your professional experience... for the benefit of listeners.

Simon Bucknall

S. speech at TEDx London

Using the Power of Stories in a speech

'Why Public Speaking Should Be Taught In Schools' 

TEDxLondon, Royal Festival Hall, Southbank Centre, London - July 2018


"I continue to be amazed by his storytelling skills - Simon delivers a masterclass in connecting with his audience every time he speaks."

Alexander Lowry, Principal Consultant, PA Consulting Group


"Simon brought his vast experience to the subject of storytelling which he masters wholly... skilfully guided members through his unique series of techniques for both developing and delivering relevant business stories that, by definition, can belong only to each business concerned.

An excellent morning and highly recommended."

Gordon Bromley, Chairman, Surrey & SW London, Academy for Chief Executives


"Thank you for a wonderful session. Feedback is frighteningly good."

Joseph Wilkes, Associate Director Careers, Executive MBA & MBA, Hult International Business School, London


            General Electric                             Academy for Chief Executives                    Hult International Business School


For Further Information Contact Simon | +44 (0)7834 083500 or complete ENQUIRY FORM

I have learnt so much ... had an opportunity to present to an audience just a couple of days after and it was the most successful public speaking I've ever done.


Agnes Guzik | Category Manager, FM & Trading Assets, Sainsbury's Supermarkets Ltd.

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