Communications Insight For More Inspiring Leaders A Quick Start Guide

A Quick Start Guide

 1st Mar 2022
**A Quick Start Guide!**

How to prepare more strategically and effectively for business-critical #pitches, #presentations and #meetings

Especially when you're seriously time-poor.

Answer 3 Key Questions:

1 How do you want to CHANGE the way your listeners think, feel and act?

2 What are the 1, 2 or 3 KEY POINTS that will best achieve that change?

3 What's the most compelling EVIDENCE (data, stories, visuals etc) that you could show to support those key points?


Notice the order: Change, Key Points, Evidence.

Put another way: identify the bullseye of the target, then select your arrows, then harvest the feathers for the selected arrows.

Too often presenters prepare the other way round.

They plunge into a swamp of Evidence...

Then try to make sense of the mess by cobbling together some Key Points...

And only then (if at all) do they consider what Change they're actually trying to achieve for the benefit of the audience.

That's back-to-front!

It takes longer and you end up with a less effective flow as a result.

So, why do people do it?

Because it's mentally easier and everso tempting to just dive into detail. It feels like the obvious thing to do. The only option.

In fact, far better and more strategic to step back from the detail and really think about...

How you REALLY want to change the way your next listeners think, feel and act?

Because if there's no change, it's complete waste of time.

Get clear on your desired Change early in the prep phase and all else will follow...

Speak soon.

#publicspeaking #leadership #personaldevelopment #timemanagement #communication #presentationskills

What I've appreciated most has been the increased thought the team has been putting into how they come across and what they say. Colleagues in other teams have already commented on the improvement in both skills and confidence.


Emma Truswell | Deputy Head of Services, Open Data Institute (ODI)

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