Communications Insight For More Inspiring Leaders The Simpler The Better

The Simpler The Better

 3rd Mar 2022
I’m writing this in Sandwell & Dudley train station in the West Midlands.

Just finished 8 hrs of sessions with groups of senior managers today, face-to-face.

Hooray!

On messaging, here’s something that came through very clearly during the day.

It’s one thing to ‘have an idea’ of what your key points are. To be able to talk them through, describe them, report them.

But nailing the EXACT language that best expresses your point - that you would actually use with your audience/listeners…

To get to that can be a surprisingly big step!

The simpler the better.

The shorter, the better.

From:

“what I need to get across to people is the need for their help in enabling us to do x y and a in order to etc etc…”

To:

“As a department, we need your help.”

Sounds simple; it is simple; doesn’t mean it’s easy.

But worth the effort in getting there.

#language #messaging #communication #publicspeaking #leadership

In 2018, Simon coached me with public speaking, style, helped write my pitch, and gave me every imaginable tip to manage my nerves, present with esteem, conviction and win over the audience - with his help I went on to pitch to 3,000 people and win the World Social Enterprise competition. I cannot recommend him more highly to any CEO or senior executive looking to perfect their public speaking and win over an audience.

 

Cemal Ezel | Founder of Change Please, 2017 UK Social Entrepreneur of the Year, Global Winner of The Chivas Venture 2018

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