Communications Insight For More Inspiring Leaders The Simpler The Better

The Simpler The Better

 3rd Mar 2022
I’m writing this in Sandwell & Dudley train station in the West Midlands.

Just finished 8 hrs of sessions with groups of senior managers today, face-to-face.


On messaging, here’s something that came through very clearly during the day.

It’s one thing to ‘have an idea’ of what your key points are. To be able to talk them through, describe them, report them.

But nailing the EXACT language that best expresses your point - that you would actually use with your audience/listeners…

To get to that can be a surprisingly big step!

The simpler the better.

The shorter, the better.


“what I need to get across to people is the need for their help in enabling us to do x y and a in order to etc etc…”


“As a department, we need your help.”

Sounds simple; it is simple; doesn’t mean it’s easy.

But worth the effort in getting there.

#language #messaging #communication #publicspeaking #leadership

 In 2019 I had the pleasure of working with Simon while pitching at the final of The Venture, the most important competition for social entrepreneurs. Simon not only helped me to deliver a perfect pitch to an audience of 2,500 people, he also helped me to improve my body language and storytelling abilities.

I am very certain that I won that contest thanks to Simon's help."


Javier Larragoiti Kuri I Founder of Xilinat, Researcher, Dept. of Chemical Engineering, Mexico, Global Winner of The Chivas Venture 2019

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