Communications Insight For More Inspiring Leaders Just Keep Delivering!

Just Keep Delivering!

 8th Feb 2024
 
Simon Bucknall
 
Years ago, I worked in hashtagpolitics.

Amongst other things, as a constituency campaign manager in the UK’s 2005 general election.

Having never previously come higher than third, to demonstrate we were serious this time, our strategy involved delivering leaflets.

LOTS of leaflets.

It got to the point where I noticed signs in some people’s windows.

“No more leaflets please!”

“We get the message!”

“Enough leaflets!”

Concerned by this, I spoke to our campaign agent.

“Jeff, we’re beginning to p*ss some people off… what do we do?”

“Keep delivering!”

“WAT??!!”

“No-one who’s planning to vote for us will change their mind because they’ve heard from us too often.”

“But Jeff, they’re putting SIGNS up!!”

“When that happens, it means people are just beginning to really get the message…”

And he was right.

Two weeks later, our candidate was elected England’s youngest Member of Parliament. Coming from third place to win.

It’s easy to assume listeners easily “get” your message.

But if you really want it to stick, it’s worth repeating.

Again.

And again.

And again.

Speak soon…

hashtagcommunication hashtagleadership hashtagpublicspeaking hashtagclarity hashtagmessaging
1d • Public post • Edited

Simon brought his vast experience to the subject of storytelling which he masters wholly. He skilfully guided members through his unique series of techniques for both developing and delivering business stories that, by definition, can belong only to each individual business concerned. An excellent morning and highly recommended.

 

 Gordon Bromley I Chairman, Surrey & SW London Academy for Chief Executives

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