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Back on New Year’s Eve, I made a commitment to get serious on LinkedIn for 2022. Starting with daily posts in January.
Here's what I’ve found:
1 💡Curiously, it takes the pressure off
Counter-intuitive but true! If you post occasionally and don’t get the engagement you hope for, it can feel dispiriting. With DAILY posting, it matters not. You get another shot tomorrow. How true this is of #publicspeaking too - frequency is key.
On 18th Jan, I posted a video “Classic Blunders in Virtual Presenting”. 12 days on: 12,000+ views, 350+ Reactions + 100+ Comments (for me, high metrics). By contrast, another of my posts that same week garned just 1,150 text views, 8 Reactions + 0 Comments. That’s OK too :-)
2 💡Creative juices start to flow
When you commit to posting SOMETHING daily, it doesn’t half shake up the senses. You 'notice' that bit more. Mixing up the content has been fun – for me, posting on topics from ice water swimming to piano, from Eddie Jones to Harry Potter, elite netball to dress code in the World Championship of Public Speaking. While always linking back to one of my core topics: #publicspeaking #personaldevelopment #inspiration #storytelling & #communication
Of course you hope to engage people. But savour the benefits of nurturing your own creative interest too.
3 💡You can't predict what will fly – so don’t!
Read this in a Tim Denning article a few weeks back. He’s bang on. One or two posts I thought might fly, stayed on the runway. Other posts I thought a bit ‘ho hum’, took off.
It's easy to fall into the prediction game trap. Stop it! Post the best you can. Let your Followers take the lead.
4 💡Lists resonate
Bullet points on slides are the scourge of modern presentations. But in content-rich social media, lists can work. Tips, Insights, Lessons, Check-Lists etc. Assuming you’re writing from a position of authority.
5 💡You never know who’s watching
Reconnecting with people I know (but haven’t seen for a while) has been terrific. Thanks for the messages and comments! Fresh relationships, inc coaching and speaking invitations have also come through this month. Similarly super.
Words of one new corporate client: “We found you on LinkedIn, liked your videos. Checked out a few different experts and decided you’re the best fit.”
Terrific! But here's the thing: they'd not previously Liked or Commented on my posts. In effect, their interest was invisible - right up until that first email. You just never know…
6 💡Yes, ‘hard metrics’ have gone up.
From 5,100 Followers on New Year's Day 2022...
To 5,694 Followers on 31st January 2022.
10%+ increase in total Followership in less than a month - yikes.
Profile View counts have quadrupled
Private Message Inbox - big increase
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Chinese Proverb:
“The best time to plant a tree is 20 years ago. The 2nd best time is today.”
LinkedIn was founded in Dec 2002 – so not quite 20 years ago.
But still…
See you on here tomorrow.