Communications Insight For More Inspiring Leaders The Art of Effective Pitching

The Art of Effective Pitching

 8th Mar 2022
Hugely enjoyable session this evening with the The Oxford SDG Impact Lab - sharing the stage with Paul Bixby from EasyJet Holidays.

Speaking on the art of #pitching… which is never a test of knowledge. Nor is it a test of how much knowledge you can transfer. Though too often, business presenters treat it as such!

Effective pitching is a test of your ability to access what is most relevant for your listener/s.

What issues do they care about?

What benefits are they after?

How can you help them address the former and/or gain more of the latter?

Credibly?

Pinpoint clearly your answers to those questions and the audience engagement will follow…

#publicspeaking #sales #salescoaching #businessaccelerator #communication #businessdevelopment

 I was recently promoted into a role where public speaking and inspiring people has become more central to my ability to be effective. I was amazed by how effective just one session was. I heard indirectly that my presentation had been particularly inspirational - one person even contacted the Director of my organisation to say how impressed he had been. Without any exaggeration, I give all this credit to Simon.

 

Esther Stevenson | Former Head of Africa, Christian Aid

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