Communications Insight For More Inspiring Leaders The Art of Effective Pitching

The Art of Effective Pitching

 8th Mar 2022
Hugely enjoyable session this evening with the The Oxford SDG Impact Lab - sharing the stage with Paul Bixby from EasyJet Holidays.

Speaking on the art of #pitching… which is never a test of knowledge. Nor is it a test of how much knowledge you can transfer. Though too often, business presenters treat it as such!

Effective pitching is a test of your ability to access what is most relevant for your listener/s.

What issues do they care about?

What benefits are they after?

How can you help them address the former and/or gain more of the latter?

Credibly?

Pinpoint clearly your answers to those questions and the audience engagement will follow…

#publicspeaking #sales #salescoaching #businessaccelerator #communication #businessdevelopment

Working through this video program [High Impact Speaking] has made a huge difference to my speaking. After my conference presentation, I had so many executives telling me: 'I want you to come and work for my organization'.... I can't count how many people told me my presentation was THE best.

 

Senior Brand Manager for a global consumer products business

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