Communications Insight For More Inspiring Leaders The Art of Effective Pitching

The Art of Effective Pitching

 8th Mar 2022
Hugely enjoyable session this evening with the The Oxford SDG Impact Lab - sharing the stage with Paul Bixby from EasyJet Holidays.

Speaking on the art of #pitching… which is never a test of knowledge. Nor is it a test of how much knowledge you can transfer. Though too often, business presenters treat it as such!

Effective pitching is a test of your ability to access what is most relevant for your listener/s.

What issues do they care about?

What benefits are they after?

How can you help them address the former and/or gain more of the latter?


Pinpoint clearly your answers to those questions and the audience engagement will follow…

#publicspeaking #sales #salescoaching #businessaccelerator #communication #businessdevelopment

What I've appreciated most has been the increased thought the team has been putting into how they come across and what they say. Colleagues in other teams have already commented on the improvement in both skills and confidence.


Emma Truswell | Deputy Head of Services, Open Data Institute (ODI)

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