Communications Insight For More Inspiring Leaders Winning Hearts & Minds

Winning Hearts & Minds

 14th Feb 2023

If you’re seeking to win hearts and minds, to inspire an audience…

Don’t focus on “being inspirational”.

It’s vain, counter-productive and you’ll come across as false or as a stunt double.

Focus on what you know with certainty - framed in a way which might be of value to someone else.

Let that loose!


 

The best course I have ever attended. I definitely recommend it.

 

Rashid Salem Al Saedi | Chief Administrative Officer, Ministry of Presidential Affairs, United Arab Emirates

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