Communications Insight For More Inspiring Leaders What Connects Us?

What Connects Us?

 21st Jun 2023
 
 
S. in Sunderland
 
In Sunderland in the north-east today to work with some senior leaders in education.

Despite not being a Sunderland fan (forgive me if you’re from the town but I grew up in the West Midlands!) I was totally gripped by the tv documentary on the club, “Sunderland ‘Til I Die”.

Charting the club’s first season after relegation from the Premiership… and subsequent relegation from the Championship 🙁…

The sheer emotion, the highs and lows, financial challenges, remarkable cast of characters and what the club clearly means to the town…

Epic stuff.

My point is this: what connects us is human interest. Emotion cuts across culture, hierarchy, organisation, nationality and more.

When seeking to engage diverse crowds, look for the underlying human connection. That’s where a relationship can be forged…
 
I should add I was delighted when Sunderland were promoted back into the Championship a year ago...and was rooting for them against Luton in the recent Play-Offs!

#publicspeaking #leadership #communication

In 2018, Simon coached me with public speaking, style, helped write my pitch, and gave me every imaginable tip to manage my nerves, present with esteem, conviction and win over the audience - with his help I went on to pitch to 3,000 people and win the World Social Enterprise competition. I cannot recommend him more highly to any CEO or senior executive looking to perfect their public speaking and win over an audience.

 

Cemal Ezel | Founder of Change Please, 2017 UK Social Entrepreneur of the Year, Global Winner of The Chivas Venture 2018

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