Communications Insight For More Inspiring Leaders What's Your View on Cold Sales Talk?

What's Your View on Cold Sales Talk?

 2nd Sep 2022

Cold (Calling!)

 

The other day in my LinkedIn inbox…

“I don’t believe in sending cold sales messages via LinkedIn. Like you I hate receiving them BUT…”

You can imagine what came next.

An over-enthusiastic, cold sales message like all the others.

So WHY SEND IT?

Contradictory, cliché, disingenuous or just plain pointless openings - whether written or spoken - are so damaging.

I realise there’s a “numbers game” that says if you cold approach enough people, eventually you’ll get some hits.

Personally, I find such a tactic soul-destroying.

14 years into running my own business, with a very significant % of long-term, repeat clients whom I love working with…

I cannot think of a single meaningful relationship that was initiated by my making a cold approach - whether by email, phone or LinkedIn message.

Developing existing relationships, giving good reason for referrals and/or attracting inbound interest have been the bedrock.

Period. 🙂

#sales #linkedin #communication #entrepreneurship #freelance #businessdevelopment

Working through this video program [High Impact Speaking] has made a huge difference to my speaking. After my conference presentation, I had so many executives telling me: 'I want you to come and work for my organization'.... I can't count how many people told me my presentation was THE best.

 

Senior Brand Manager for a global consumer products business

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