Communications Insight For More Inspiring Leaders What's Your View on Cold Sales Talk?

What's Your View on Cold Sales Talk?

 2nd Sep 2022

Cold (Calling!)


The other day in my LinkedIn inbox…

“I don’t believe in sending cold sales messages via LinkedIn. Like you I hate receiving them BUT…”

You can imagine what came next.

An over-enthusiastic, cold sales message like all the others.


Contradictory, cliché, disingenuous or just plain pointless openings - whether written or spoken - are so damaging.

I realise there’s a “numbers game” that says if you cold approach enough people, eventually you’ll get some hits.

Personally, I find such a tactic soul-destroying.

14 years into running my own business, with a very significant % of long-term, repeat clients whom I love working with…

I cannot think of a single meaningful relationship that was initiated by my making a cold approach - whether by email, phone or LinkedIn message.

Developing existing relationships, giving good reason for referrals and/or attracting inbound interest have been the bedrock.

Period. 🙂

#sales #linkedin #communication #entrepreneurship #freelance #businessdevelopment

 In the last 10 years I have never devoted so much time to a course as this one.


Nadeem Masud | Head of Corporate & Investment Banking for Middle East and North Africa, Deutsche Bank

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